In Search of Optimization

Now that you’re armed with information about your competitors, you can now start to actually optimize your website. This in fact is the simplest thing of all to do but it does require proper care or the search engines might just hate you.What you would basically want to do is to copy the way the top ranking website was optimized and add a bit more. If for example you’re optimizing for the keyphrase hair restoration in New Jersey, then you want these keyphrase to appear in important sections of your website.
These important positions are:

1. Title Tag
2. Header Tags - H1, H2, H3
3. Content body
4. Footer (end of website)
5. Image alt attribute
6. Href title attribute

Be creative in making use of these tags but always remember that your primary audience are actual human beings. What’s the use of ranking high in the search engines and getting tons of traffic if people can’t actually understand what the heck your website is all about. The usual and most acceptable formula is to include your keyphrase once in your title tag, once in one or two of the header tags, the first sentence of the first paragraph of your content body, once in the footer and at least in one of the image’s alt attribute.

That’s all I can tell you about this step since it involves actual writing and I can’t really tell you how to write good content. Also, always remember to write original content. Don’t just copy other people’s website.
TIP: Take a look at how your competitor’s websites are written and try to do better or at least mimic them.

Onto Step 5 - Gaining Popularity.

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