We’re four steps away to completing this 10-step short course on how to do Search Engine Optimization and I’m very thankful if you have been reading through my posts thus far. You can read the previous 6 steps here:
- How to SEO in 10 Steps - Know your Keywords
- How to SEO in 10 Steps - Keyword Research
- How to SEO in 10 Steps - Knowing your Competition
- How to SEO in 10 Steps - Keyword Placement
- How to SEO in 10 Steps - Gaining Popularity
- How to SEO in 10 Steps - Self Promotion
In this lesson, we will be discussing about the art of Google bombing. Google what? Though it sounds like blackhat, IMO, it really isn’t.
An excerpt from Wikipedia explains why Google bombing works:
Because of the way that Google’s algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner.
From: http://en.wikipedia.org/wiki/Google_bombing
So, how do we use this technique to your benefit? If you’ve been consciously reading this lesson, then you might have already seen the very obvious answer and that is to get more inbound links with the anchor text that you want. I believe this is better explained through an example.
Assuming you have a website about prom dresses and you want to rank high for the keyphrase ‘cheap prom dresses‘, then you would want other websites to link to your website using that keyphrase. Speaking HTML, their link to your website would look like this:
<a href=”http://www.talkpromdresses.com/”>cheap prom dresses</a>
The whole idea is based upon the fact that if Google sees more websites linking to you in this way, then it will think that your website is indeed about ‘cheap prom dresses’ and thus give you a higher ranking for that search term.
One funny thing about this method is that Google may give you a #1 spot of a particular search term if you get enough inbound links with a particular search term as an anchor text even if you don’t actually have that search term in your website. In other words, if enough websites link to your website with the anchor text ’son of the devil’, then Google might just show your website in the #1 spot for that keyphrase even if your website doesn’t say anything about the son of the devil.
Now that you’ve learned this, I suggest that you start exchanging links with other websites using descriptive and competitive search terms as anchor text.
Next, we’ll talk about Localizing.
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