The world is a very huge place to live in and there are billions of people living in it. The same goes with the internet. It’s a very powerful medium with billions of people accessing it everyday from different countries all over the world. This is both a good thing and a bad thing to the online marketer.
It’s good because we have lots and lots and lots of people to tell about our product. It’s bad because there are also lots and lots and lots of other marketers who might be competing in the same arena as we do. This is where localizing your efforts come into play.
But Mr. Mike Lopez (that’s me), what are you talking about? Localizing is as simple as adding your specific location to your targeted search term.
Let’s say you have a website about used cars and you want to make money out of it. Great, all you have to do is optimize your website for the search term ‘used cars’ as well as other related terms — or should you? A quick search at Google for used cars shows me 70 million websites competing for the term. Ouch! That’s too much to handle so let’s make it easier.
Let’s say you are a San Diego based used cars dealer and you have a website about it. Instead of optimizing for used cars, you may want to optimize for San Diego used cars instead. Now, searching Google for San Diego used cars reveals a manageable 2 million competing websites. Notice that this method hits 2 birds with just one stone. First, you have fewer competing websites which means easier SEO work for you. Second, you get targeted visitors who are way more interested in getting used cars in San Diego since they searched for it in the first place.
I don’t think I need to explain this further. The point is obvious and simple - just add your location to your SEO efforts and things become easier.
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