In Search of Optimization

A Mike Lopez Search Engine Optimization Blog
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One common belief among webmasters is that good search engine ranking can be achieved by having lots of relevant pages on your website.  While this is true, many webmasters also take advantage of this fact by scraping content from other websites in an effort to fill their own websites with ‘good’ content.  Because of this, we see more and more websites that may rank well but makes no sense to the reader.  In other words, lots of webmasters feed the search engines but not the human reader.

It is worth noting however that this method is against Google’s webmaster guidelines as it tarnishes the motto of providing good and relevant search results to the internet user.  Because of this, Google is therefore “willing to take action against domains that try to rank more highly by just showing scraped or other autogenerated pages that don’t add any value to users.”

So all ye scrapers out there.. beware!


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