I won’t call myself an SEO expert nor would I accept to be labeled as a newbie so I guess calling me fairly knowledgeable SEO would be good enough. Anyway, SEO Lab Unlimited is not a company but simply a blog in blogger that I started.
What’s in it for me? Simple - it’s my Search Engine Optimization Lab where I can test my ideas and see if they work. At least with that my precious sites won’t be penalized if I do something wrong - and perhaps do a little money along the way… 
Check it out for yourself - SEO Lab Unlimited.
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