How do you build links for better ranking in the search engines? Link building is said to be the holy grail of SEO. In fact, it works so well that sometimes you can get a good ranking for a particular search term even if you don’t do on-page optimization. To help you know the best way to build links, I’ve listed 3 rules that you should follow:
1. Don’t do 2-way Link Exchanges
It used to work but now, search engines are getting smarter that they no longer give high value to 2-way link exchanges. In case you don’t know what a two-way link exchange is, it is where you link to another website that in turn also links to you.
2. Don’t put your links on Link Farms
Link farms are places where just about everybody can submit a link to their website without fear of getting rejected by the admin. In fact I believe that most (if not all) link farms are not moderated at all thereby allowing spammers to fill it with links to their websites. Search engines have learned to avoid these types of website so don’t submit to them. Aside from the fact that you’re wasting your time, you might even get penalized.
You can submit to link directories though.
3. Get only one-way or three-way links
The best links are those that are one-way links to your website. To get these, you either have to pay for it or have some really good link bait that people will naturally link to you. A link bait is anything that will make people more interested about your site. Getting one-way links is tough but there’s an easier way. It’s called 3-way linking. The idea here is that you (Site A) links to Site B who then links to Site C who then links to you. It can be cumbersome but it seems to be working. You can check more about 3-way linking here.
That’s how you build links for better search engine ranking.
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